Lloyds gives dad the power
A demanding daughter is foiled by the banking service's nifty features in this sweet spot from adam&eveDDB.
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company MJZ/London
- Director Gary Freedman
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company MJZ/London
- Director Gary Freedman
- Editing The Assembly Rooms
- Editor Eve Ashwell
- Post Production/Color Company 3/London
- Colorist Jean-Clement Soret
- Post Production Framestore/London
- Sound Design 750mph
- Sound Designer Sam Ashwell
- Music Supervision Soundtree Music
- Chief Creative Officer Richard Brim
- Executive Creative Director Antony Nelson
- Executive Creative Director Mike Sutherland
- Creative Director Ted Heath
- Creative Director Paul Angus
- Creative Director Cali Oliver
- Creative Director Amber Casey
- Producer Petrina Kilby
- Producer Holly Wormleighton
- Producer Ray Leakey
- Art Director John Ebden
- DP Filip Marek
- Editor Adam Spivey
Credits
powered by
- Agency adam&eveDDB/London
- Production Company MJZ/London
- Director Gary Freedman
- Editing The Assembly Rooms
- Editor Eve Ashwell
- Post Production/Color Company 3/London
- Colorist Jean-Clement Soret
- Post Production Framestore/London
- Sound Design 750mph
- Sound Designer Sam Ashwell
- Music Supervision Soundtree Music
- Chief Creative Officer Richard Brim
- Executive Creative Director Antony Nelson
- Executive Creative Director Mike Sutherland
- Creative Director Ted Heath
- Creative Director Paul Angus
- Creative Director Cali Oliver
- Creative Director Amber Casey
- Producer Petrina Kilby
- Producer Holly Wormleighton
- Producer Ray Leakey
- Art Director John Ebden
- DP Filip Marek
- Editor Adam Spivey
Who needs to do actual parenting when you have the power of manipulation at your fingertips?
In this sweet spot for Lloyds bank, working with global creative agency adam&eveDDB and global brand consultancy Wolff Olins, a dad and his daughter spend a fun (if pricey) day together, with excessive spending curbed by nefarious app manipulation.
Charmingly captured by MJZ's Gary Freedman, who draws endearing performances from his actors, The Power To Do It All is a clever example of how adaptable the service can be may not be the rule-setting example to follow, but is a handy dadding tip nonetheless...
