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Hohes C – What Do You Get Up For?

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Mornings – they can be bothersome; they can be blissful, but either way they gotta be done.

In this beautifully observed film directed by Sweetshop's Liz Murphy and produced by Cobblestone Filmproduktion, the focus is largely on waking up to the love ones in your life and the chance to start the day with a spot of chilling yoga or exercise. Plus, the OJ of course. Nice.

Titled What do you get up for?, this English voiceover re-release is Murphy’s director’s cut and marks Jung Von Matt/Havel’s first campaign since the agency started working with the brand in May. 

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