LinkedIn launches new creatives for marketers and sellers
LinkedIn and McCann New York are bringing “The Network That Works For You” to life for marketers and sellers.
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Marketing and selling come with real pressure to drive business impact. But anyone who’s done the job knows that alongside the tough moments, there are plenty of funny, and sometimes a little awkward, moments, too.
Building on its unified brand platform The Network That Works For You, LinkedIn is introducing new creatives that reflect the experiences that marketers and sellers face every day, using humour to bring them to life. The new creatives aimed at marketers and sellers reinforce that while LinkedIn can’t fix every challenge at work, it does work when it matters most: reaching the right people to grow your business.
Heather Hopkins Freeland, Chief Brand Officer at LinkedIn said, “The new creatives build on the campaign we introduced in February and continue to reflect that professional life has many layers, including moments that are imperfect and a little absurd. This time, we’re focusing on marketers and sellers, using humour to reflect their priorities, building relationships and driving business growth on a network that actually works for them.”
Each creative speaks to its own audience, marketers or sellers, while zeroing in on one common theme: LinkedIn is the network that works for you.
For marketers, LinkedIn tackles the idea of “cut the bullspend,” calling out an industry habit of prioritising vanity metrics, like impressions and clicks, over proof of real business impact. The creative underscores why LinkedIn is the network that works for marketers – the network built to deliver outcomes, not just activity.
Andrew Monu, Vice President of LinkedIn Marketing Solutions, said: "Marketers today are under constant pressure to prove how their work drives real business impact, not just impressions or awareness. This creative taps into that reality with humor, using the idea of useless furniture as a stand‑in for ad spend that looks fine on paper but doesn’t actually deliver. It’s reinforcing the importance of investing in campaigns that connect with the right audiences and produce outcomes that matter."
For sellers, LinkedIn reminds them with the Grow Your Sales campaign how Sales Navigator cuts through complexity to help them find, engage and grow the right relationships faster using funny scenarios of trying to impress a client while playing pickleball or celebrating a win at the wrong times.
Catherine Flynn, Vice President of LinkedIn Sales Solutions, said: “Selling today is complex, but it’s also deeply human. Sellers spend their days navigating real conversations, real relationships, and plenty of moments that don’t go perfectly. We wanted this work to feel true to that reality, bring humour into the day-to-day, and show how Sales Navigator helps sellers cut through the noise, stay focused on the right accounts, and build relationships that actually move their business forward.”
