Lilly Pulitzer launches campaign to celebrate 65th anniversary
The iconic resort wear brand collaborates with Yard NYC for a modern, AI video.
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To celebrate 65 as a brand, Lilly Pulitzer launch a new campaign directed by ArtClass Content's Matvey Fiks in partnership with Yard NYC.
The visually striking video authentically marries the female-founded brand’s rich heritage with the industry’s newest technology, resulting in a genius use of AI and a stylish juxtaposition made in heaven.
As the brand’s first campaign of this scale, the storyline focuses on one woman and her wildest, most wonderful dreams. Escaping her party for a moment, she gives herself a chance to meditate on, and then, manifest, what she really wants, which leads her down a serendipitous experience that changes her course for the better.
The campaign began running across platforms on March 8th (International Women’s Day), including Netflix, Hulu, Disney+, Meta, Pinterest and YouTube.
Credits
powered by
- Agency Yard/New York
- Production Company ArtClass Content
- Director Matvey Fiks
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Credits
powered by
- Agency Yard/New York
- Production Company ArtClass Content
- Director Matvey Fiks
- Post Production ArtClass Content
- DP Anthony Carella
Credits
powered by
- Agency Yard/New York
- Production Company ArtClass Content
- Director Matvey Fiks
- Post Production ArtClass Content
- DP Anthony Carella
Inspired by founder Lilly Pulitzer’s mission to create her own sunshine, the video flourished out of the idea that “when what you want doesn’t exist, create it.” That pioneering mindset is exactly what drove Lilly Pulitzer to build the brand we know and love today.
Taking a cue from another one of Lilly Pulitzer’s mantras of cultivating “a resort state of mind”, Yard NYC imagined what that warm, dreamy place looks like, using AI to visualise it in all its glory.
The video showcases looks from Lilly Pulitzer’s new spring collections, some of which are currently shoppable and others from a future Summer collection that will launch in the coming months
The power of AI was harnessed to bring out-of-the-box creative ideas to live, tackle production challenges and late-stage creative enhancements.
While having a truly built out set and shooting in several locations would be thrilling, the inspired use of AI assisted in adding joyful elements to scenes post-shoot, from bespoke fruit to exotic animals like turtles and monkeys.
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