LG lights up the world
LG has launched its new Sam Brown-directed spot today, one which asks consumers to light up their world with the company's new OLED evo TV.
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Credits
powered by
- Agency The&Partnership/London
- Production Company Rogue Films
- Director Sam Brown
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Credits
powered by
- Agency The&Partnership/London
- Production Company Rogue Films
- Director Sam Brown
- Production Service Unit + Sofa
- Post Production Electric Theatre Collective
- Editor Amanda James
- Music Production Siren/London
- Executive Creative Director Micky Tudor
- Executive Creative Director Yan Elliott
- Creative Carl Storey
- Creative Dan Dehlavi
- Head of Integrated Production Charles Crisp
- Producer Rick Carter
- Producer Angus Lees
- Producer Polly Ruskin
- Executive Producer/Managing Director Kate Taylor
- DP Sebastian Blenkov
- Production Manager Francesca Resteghini
- Line Producer Tereza Kalova
- Post Producer Magda Krimitsou
- Production Coordinator Larisa Covaciu
- Creative Director James Sindle
- VFX Shoot Supervisor Giles Cheetham @ Electric Theatre Collective
- 3D Lead Simon French
- 2D Lead Ryan Knowles
- Sound Design/Mix Anthony Moore
- Sound Designer Mark Hills
- Senior Audio Producer Lucy Spong
- DP Chris White / (DP)
- Executive Producer Anthony Moore
Credits
powered by
- Agency The&Partnership/London
- Production Company Rogue Films
- Director Sam Brown
- Production Service Unit + Sofa
- Post Production Electric Theatre Collective
- Editor Amanda James
- Music Production Siren/London
- Executive Creative Director Micky Tudor
- Executive Creative Director Yan Elliott
- Creative Carl Storey
- Creative Dan Dehlavi
- Head of Integrated Production Charles Crisp
- Producer Rick Carter
- Producer Angus Lees
- Producer Polly Ruskin
- Executive Producer/Managing Director Kate Taylor
- DP Sebastian Blenkov
- Production Manager Francesca Resteghini
- Line Producer Tereza Kalova
- Post Producer Magda Krimitsou
- Production Coordinator Larisa Covaciu
- Creative Director James Sindle
- VFX Shoot Supervisor Giles Cheetham @ Electric Theatre Collective
- 3D Lead Simon French
- 2D Lead Ryan Knowles
- Sound Design/Mix Anthony Moore
- Sound Designer Mark Hills
- Senior Audio Producer Lucy Spong
- DP Chris White / (DP)
- Executive Producer Anthony Moore
This new spot for LG Electronics is a beautiful, colour-filled campaign which demonstrates the brand's new OLED evo TV.
Created by The&Partnership London and directed by Rogue Films' Sam Brown, the beautiful 90 second film, called Light Up Your World, shows a woman’s wondrous journey through surreal environments as she follows vivid, coloured light.
The light leads our protagonist past magical fish, a futuristic cityscape and an endless room of colour. The film also features a spectacular, internally lit tree, the key visual for the whole campaign, which will feature in print, OOH and also create the screen infill for the new LG OLED evo across all channels.
