Let your memory slip with Vipps

It’s hard to imagine what adland’s music supervisors would do without Vivaldi. 

In Try/Oslo's campaign for Vipps, the composer’s scintillating Winter from the Four Seasons (below) – hands down the best soundtrack to running, skiing or general rushing about – heightens the drama of a man speeding home to retrieve a forgotten wallet. Or is he? 

Directed by Morten Borgestad, the film ends with a brilliant volte-face that perfectly delivers the message – wallets really are so last year; all you need to get about is a nifty phone app.