Let Wayfair manifest home positivity
Director Ivan Jurado and Simon & Paul promote home positivity with the new Wayfair spot.
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Where do you spend most of your time? Where do you feel the most comfortable and safe? Where do you go or maybe even hide to recharge?
Chances are high, that the answer is your home. A house, an apartment, a shared flat, a camper van or something completely different, homes come in all shapes and sizes.
Your home is the space where you can truly be yourself, express your feelings and ideas, or seek refuge from the hectic world outside. Or how Director Ivan Jurado describes it even further: "...What makes a home a home, is the fact that it’s yours and that you experience very strong and fundamental positive feelings in it. It is like your second skin...“
Credits
powered by
- Agency Jung von Matt NEXT ALSTER/Hamburg
- Production Company Simon & Paul
- Director Ivan Jurado
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Credits
powered by
- Agency Jung von Matt NEXT ALSTER/Hamburg
- Production Company Simon & Paul
- Director Ivan Jurado
- Executive Producer/Partner Simon Fessler
- Producer Tobias Stiegler
- DP Alberto Banares
- Editor Maxi Willmann
- Service Producer Andrei Chirila
- Composer/Music Producer Simon Heeger
- Art Director Bader el Hindi
Credits
powered by
- Agency Jung von Matt NEXT ALSTER/Hamburg
- Production Company Simon & Paul
- Director Ivan Jurado
- Executive Producer/Partner Simon Fessler
- Producer Tobias Stiegler
- DP Alberto Banares
- Editor Maxi Willmann
- Service Producer Andrei Chirila
- Composer/Music Producer Simon Heeger
- Art Director Bader el Hindi
Same as we express ourselves through the cloths on our body, we also fill a place with personality with the items we put in it. Furniture, light, art, plants and books make a space truly unique and homely. A philosophy Wayfair lives by and forms the main focus of their new spot directed by Ivan Jurado.
A storyline following everyday people enjoying the numerous aspects of their homes, visualised by images that show a great love to detail. It is easy to recognise the special collaboration between director Ivan Jurado and production designer Bader el Hindi. The scenery looks and feels like authentic and well curated private living spaces that in combination with the smart storyline highlight the Wayfair products without being too on the nose. If anything, the film leaves you wanting to do a shopping spree at Wayfair right away.
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