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Leo Burnett Helps Samsung Design Time

Samsung imagines a watch that could change the look of its dial every minute.

by shots on 6^th June 2016

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Day for day people take countless looks at their watches. Besides the time displayed, nothing really changes. Just imagine a watch that could change the look of its dial every minute! How cool would that be?

In December 2015 Leo Burnett started the "Samsung – Design Your Time“ campaign. We asked our FB community to send in pictures with their personal time of day. The result was stunning. People sent in thousands of pictures so that we could develop a beautiful watch face for Samsung Smartwatch users.

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