Leo Burnett helps McDonald's macca their moniker
In a campaign aimed at British youth culture, the variety of nicknames the golden arches enjoys are explored in authentic settings.
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Credits
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- Agency Leo Burnett/London
- Production Company Iconoclast UK
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Credits
powered by
- Agency Leo Burnett/London
- Production Company Iconoclast UK
- Edit House Trim
- VFX Black Kite Studios
- Music Supervision Sharpa Music
- Chief Creative Officer Mark Elwood
- Executive Creative Director Andrew Long
- Executive Creative Director James Millers
- Creative Director Dave Allen
- Creative Jas Nandoo
- Creative Georgette Fischer
- Designer Danny Flint
- Executive Producer Jean Mougin
- Executive Producer Guy Rolfe
- Head of Production Beatrice Warren
- Producer Luke Plaister
- Production Designer James Hatt
- DP Albert Salas
- Editor/Partner Tom Lindsay
- Edit Producer Pia Ebrill
- Colorist George K
- VFX Producer Holly Tidwell
- Senior VFX Producer Hannah Ruddleston
- VFX Lead Matthew Hutchins
- VFX Itay Greenberg
- VFX Guy Penwill
- Sound Designer Jack Hallett
- Audio Producer Ciara Wakley
- Music Supervisor Sharan Gill
Credits
powered by
- Agency Leo Burnett/London
- Production Company Iconoclast UK
- Edit House Trim
- VFX Black Kite Studios
- Music Supervision Sharpa Music
- Chief Creative Officer Mark Elwood
- Executive Creative Director Andrew Long
- Executive Creative Director James Millers
- Creative Director Dave Allen
- Creative Jas Nandoo
- Creative Georgette Fischer
- Designer Danny Flint
- Executive Producer Jean Mougin
- Executive Producer Guy Rolfe
- Head of Production Beatrice Warren
- Producer Luke Plaister
- Production Designer James Hatt
- DP Albert Salas
- Editor/Partner Tom Lindsay
- Edit Producer Pia Ebrill
- Colorist George K
- VFX Producer Holly Tidwell
- Senior VFX Producer Hannah Ruddleston
- VFX Lead Matthew Hutchins
- VFX Itay Greenberg
- VFX Guy Penwill
- Sound Designer Jack Hallett
- Audio Producer Ciara Wakley
- Music Supervisor Sharan Gill
What do you call it? Maccers? MaccyD? McDizzles? Steve? Whatever the flavour of your McDonalds nickname, it's certain to be examined in this charming spot from Leo Burnett.
Taking the bold stance of never calling the brand by its own name, Make It Yours instead shows snapshots of British youths inviting others to the golden arches through a variety of distinct aliases, from playful variations to nicknames signed in British Sign Language.
Directed with authenticity through Iconoclast, the film doubles down on the idea of ownership; giving the demographic an informal nod to make the restaurants their own.
