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McDonald's – Make It Yours

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What do you call it? Maccers? MaccyD? McDizzles? Steve? Whatever the flavour of your McDonalds nickname, it's certain to be examined in this charming spot from Leo Burnett.

Taking the bold stance of never calling the brand by its own name, Make It Yours instead shows snapshots of British youths inviting others to the golden arches through a variety of distinct aliases, from playful variations to nicknames signed in British Sign Language.

Directed with authenticity through Iconoclast, the film doubles down on the idea of ownership; giving the demographic an informal nod to make the restaurants their own.

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