Lemonade fizzes with fun
The insurance brand highlights cases of customer disservice in a trio of amusing ads.
)
Credits
View on- Agency Gus/New York
- Production Company Hobby Film
- Director Beatrice Pegard
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Gus/New York
- Production Company Hobby Film
- Director Beatrice Pegard
- Editing NOMAD Editing Company/London
- Color Company 3/Los Angeles
- Audio Post Sound Lounge
- Post Producer Sara Mills
- Executive Producer John Gerard
- Editor Jai Shukla
- Editor Tommy Palumbo
- Assistant Editor Jonathan Baum
- Executive Producer Julia Williams
- Post Producer Valerie McAndrews
- VFX Producer Ben Williams / (VFX Producer)
- Colorist Matt Osborne / (Colorist)
- Audio Mixer Pete Crimi
- Creative Director Shelby Bass
- Creative Director Nick Garfield
- Executive Creative Director Spencer Lavallee
- Executive Creative Director Graham Douglas
- Executive Producer Jennifer Hart
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Gus/New York
- Production Company Hobby Film
- Director Beatrice Pegard
- Editing NOMAD Editing Company/London
- Color Company 3/Los Angeles
- Audio Post Sound Lounge
- Post Producer Sara Mills
- Executive Producer John Gerard
- Editor Jai Shukla
- Editor Tommy Palumbo
- Assistant Editor Jonathan Baum
- Executive Producer Julia Williams
- Post Producer Valerie McAndrews
- VFX Producer Ben Williams / (VFX Producer)
- Colorist Matt Osborne / (Colorist)
- Audio Mixer Pete Crimi
- Creative Director Shelby Bass
- Creative Director Nick Garfield
- Executive Creative Director Spencer Lavallee
- Executive Creative Director Graham Douglas
- Executive Producer Jennifer Hart
Created by New York agency Gus and helmed by HOBBY director Beatrice Pegard, this hilarious campaign promotes Lemonade Insurance’s streamlined AI-powered service by creating fantasy worlds of insurance claim hell.
The production utilised a mix of AI tech and in-camera effects to create three absurd worlds of customer service pain.
In Hold, a woman is trapped by telephone line tangle in a flooded basement. Note such droll details as the disgruntled puss-in-welly-boots. The crew poured gallons of water into a custom-built set that took over six hours to fill.
Credits
View on- Agency Gus/New York
- Production Company Hobby Film
- Director Beatrice Pegard
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Gus/New York
- Production Company Hobby Film
- Director Beatrice Pegard
- Editing NOMAD Editing Company/London
- Color Company 3/Los Angeles
- Audio Post Sound Lounge
- Post Producer Sara Mills
- Executive Producer John Gerard
- Editor Jai Shukla
- Editor Tommy Palumbo
- Assistant Editor Jonathan Baum
- Executive Producer Julia Williams
- Post Producer Valerie McAndrews
- VFX Producer Ben Williams / (VFX Producer)
- Colorist Matt Osborne / (Colorist)
- Audio Mixer Pete Crimi
- Creative Director Shelby Bass
- Creative Director Nick Garfield
- Executive Creative Director Spencer Lavallee
- Executive Creative Director Graham Douglas
- Executive Producer Jennifer Hart
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Gus/New York
- Production Company Hobby Film
- Director Beatrice Pegard
- Editing NOMAD Editing Company/London
- Color Company 3/Los Angeles
- Audio Post Sound Lounge
- Post Producer Sara Mills
- Executive Producer John Gerard
- Editor Jai Shukla
- Editor Tommy Palumbo
- Assistant Editor Jonathan Baum
- Executive Producer Julia Williams
- Post Producer Valerie McAndrews
- VFX Producer Ben Williams / (VFX Producer)
- Colorist Matt Osborne / (Colorist)
- Audio Mixer Pete Crimi
- Creative Director Shelby Bass
- Creative Director Nick Garfield
- Executive Creative Director Spencer Lavallee
- Executive Creative Director Graham Douglas
- Executive Producer Jennifer Hart
In Stuck, the hero feels like he’s wading through wet cement to file a claim. HOBBY kept it real with real cement for the actor to struggle through. His car was sourced from a local wreck joint before Pegard, crew and agency took turns with sledgehammers to batter the car out of shape.
Credits
View on- Agency Gus/New York
- Production Company Hobby Film
- Director Beatrice Pegard
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Gus/New York
- Production Company Hobby Film
- Director Beatrice Pegard
- Editing NOMAD Editing Company/London
- Color Company 3/Los Angeles
- Audio Post Sound Lounge
- Post Producer Sara Mills
- Executive Producer John Gerard
- Editor Jai Shukla
- Editor Tommy Palumbo
- Assistant Editor Jonathan Baum
- Executive Producer Julia Williams
- Post Producer Valerie McAndrews
- VFX Producer Ben Williams / (VFX Producer)
- Colorist Matt Osborne / (Colorist)
- Audio Mixer Pete Crimi
- Creative Director Shelby Bass
- Creative Director Nick Garfield
- Executive Creative Director Spencer Lavallee
- Executive Creative Director Graham Douglas
- Executive Producer Jennifer Hart
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Gus/New York
- Production Company Hobby Film
- Director Beatrice Pegard
- Editing NOMAD Editing Company/London
- Color Company 3/Los Angeles
- Audio Post Sound Lounge
- Post Producer Sara Mills
- Executive Producer John Gerard
- Editor Jai Shukla
- Editor Tommy Palumbo
- Assistant Editor Jonathan Baum
- Executive Producer Julia Williams
- Post Producer Valerie McAndrews
- VFX Producer Ben Williams / (VFX Producer)
- Colorist Matt Osborne / (Colorist)
- Audio Mixer Pete Crimi
- Creative Director Shelby Bass
- Creative Director Nick Garfield
- Executive Creative Director Spencer Lavallee
- Executive Creative Director Graham Douglas
- Executive Producer Jennifer Hart
Finally, in Jargon, the team used ChatGPT, Midjourney and Stable Diffusion to generate the reams of paperwork that boggle the customer - creating a dizzying mix of archaic ruins, Newtonian formulas and Chinese takeaway menus. For one nightmarish page, the Chat GPT prompt was “an insurance contract with a firm managed by the elder gods of the HP Lovecraft universe”.
