)
Leighton Greer joins Imaginary Forces as head of production
)
Greer will supervise projects from the bidding to final finishing stages for feature films, episode content, game cinematics, and premium commercials.
Los Angeles-based creative studio Imaginary Forces welcome Leighton Greer as Head of Production.
In her role, Greer will supervise projects from the bidding to final finishing stages for feature films, episode content, game cinematics, and premium commercials.
Growing up in Los Angeles as the daughter of two actor parents, Leighton Greer thought of taking a different "grown up" route before finding her way back to the film industry, even though she loved the entertainment industry. After spreading her wings and trying a different path in college, Greer was inspired to pursue post-production in the wake of the release of Independence Day. She never looked back.
While her first foray in the industry was a client services role, Greer found the nerve to ask someone in the visual effects department about an open coordinator position. From that point forward, her trajectory within post-production took on a life force of its own, and the right opportunity always seemed to present itself.
Greer has contributed to feature films, episodic series, and commercial work throughout her career. Before joining Imaginary Forces, she worked as an Executive Producer of VFX for Crafty Apes, Ghost, Rhythm and Hues, Technicolor, and The Mill, among others. Her real passion, however, lies within the purview of Head of Production.
"My superpower is in assembling a team that can execute a big creative vision, seeing the project across the line, and then taking that success and building it with bigger systems and continuing to lay a foundation for the creativity to flow within the team. Once you have that foundation, the artists are free to grow, create, and do what they do best," says Greer.
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
She continues, "My successes as a producer and in my time in the industry have come more from being able to build those relationships, to help other people continue to grow in their careers, and to find ways to make secure environments for them to flourish in. Ultimately, this is the X-factor that makes a company unique and special. We all have technology. It's great, and we need it. But that's not what makes a company. It is those special individuals, and, as leaders, it's our job to support them."
Matthew Barish, COO of Imaginary Forces says, "I've been fortunate to call Leighton a colleague in the past, and I know she'll accomplish great things with the team at Imaginary Forces. Her energy and approach to production are creative, inclusive, and infectious. We're fortunate to have her and her vast experience on our team."
On joining Imaginary Forces, Greer remarks, "I'm thrilled to have this opportunity with Imaginary Forces. The team has already made me feel at home, and I can't wait to continue building towards that greater creative vision alongside them."
