LEGO of your preconceptions
With Adults Welcome, The LEGO Group’s new campaign, busy grown-ups turn to a bit of block building to help them find a moment of mindfulness.
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Credits
powered by
- Agency LEGO Agency/Billund
- Production Company Hobby Film
- Director Kai Kurve
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Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency LEGO Agency/Billund
- Production Company Hobby Film
- Director Kai Kurve
- VFX Hobby Film
- Executive Producer Phie Hansen
- Head of Creation Peter Johnson / (Professor)
- Head of Production Charlie Cooper Henniker
- Lead Producer Ashley Baker
- Executive Producer Phie Hansen
- DP Lasse Frank
- VFX Artist Jonathan Wendt
- Editor Toni Froschhammer
- Sound Design Kevin Koch / (Sound Designer)
- Music Asger Baden & Peder
Credits
powered by
- Agency LEGO Agency/Billund
- Production Company Hobby Film
- Director Kai Kurve
- VFX Hobby Film
- Executive Producer Phie Hansen
- Head of Creation Peter Johnson / (Professor)
- Head of Production Charlie Cooper Henniker
- Lead Producer Ashley Baker
- Executive Producer Phie Hansen
- DP Lasse Frank
- VFX Artist Jonathan Wendt
- Editor Toni Froschhammer
- Sound Design Kevin Koch / (Sound Designer)
- Music Asger Baden & Peder
Not only is LEGO the best toy of all time [note: author's own opinion, but also actual fact], it also is a pretty tidy stress-reliever for those of us out of nursery/kindergarten/school.
Such is the insight behind The LEGO Group’s latest campaign, Adults Welcome, featuring three stressed-out workers - Brice, Nabil and Marie - as they use a bit of brick therapy to calm their frazzled nerves.
Shot in a lighthearted, stylistic way by HOBBY director Kai Kurve, the films' timeless flourishes and entertaining portrayals make for a neat suggestion of gift ideas in this time of presents.
LEGO – Marie
LEGO – Nabil
“Children are at the centre of everything we do," comments Julia Goldin, Chief Product and Marketing Officer at the LEGO Group, "but we are delighted that the love of LEGO building transcends age.
"We know from our passionate community of adult fans and the number of families that build together, that it’s enjoyed by adults as well as children; many use our products to switch off after a long day.
"With our research showing that adults often find it hard to relax, this new campaign hopes to show the valuable role LEGO building can have in the lives of those looking for new ways to unwind and encourages them to try the calming building experience for themselves.”*
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