LegalShield makes a mockery of the law
In an entertaining campaign from The Martin Agency and director Vedran Rupic, a series of stupid legalities are put into question.
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Credits
powered by
- Agency The Martin Agency/Richmond
- Production Company MJZ/USA
- Director Vedran Rupic
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Credits
powered by
- Agency The Martin Agency/Richmond
- Production Company MJZ/USA
- Director Vedran Rupic
- Production Co. Business Club Royale
- Editor Cut+Run/California
- VFX Business Club Royale
- Color Rare Medium
- Finishing Platige Image/Poland
- Sound Design/Mix Heard City
- Music Tiny Lion
- Music Noisy Neighbors Music
- Music Business Club Royale
- Chief Creative Officer Danny Robinson
- Chief Executive Officer Kristen Cavallo
- Chief Strategy Officer Elizabeth Paul
- Executive Creative Director Ashley Marshall
- Creative Director Caroline Ekrem
- Creative Director/Creative Director Dave Gibson
- Associate Creative Director/Art Director Mauricio Mazzariol
- Creative Director/Art Director Sean Riley
- Copywriter Alex Wilson
- Copywriter Jonathan Carl
- Design Director Judd Burnette
- Senior Designer Mark Brye
- Head of Production Tasha Dean
- Group Executive Producer Brett Alexander
- Executive Producer Matt Swieca
- Producer Danica Walker
- Executive Producer Eriks Krumins
- Producer Christian Kuosmanen
- Editor Frank Effron
- Editor Producer Brian Scharwath
- Editor Executive Producer Amburr Farls
- VFX Executive Producer Christian Kuosmanen
- VFX Executive Creative Director/Partner Vedran Rupic
- VFX Producer Henning Szpiro Eriksen
- Colorist Fergus McCall
- Executive Producer Heath Raymond
- Executive Producer Aurelien Simon
- Sound Executive Producer Jackie James
- Executive Producer Jonathan Fuller
- Producer Christian Kuosmanen
- Project Manager Maclaine Ellis
- Associate Editor Mitchell Goldberg
- Producer Krystyna Bisaga
Credits
powered by
- Agency The Martin Agency/Richmond
- Production Company MJZ/USA
- Director Vedran Rupic
- Production Co. Business Club Royale
- Editor Cut+Run/California
- VFX Business Club Royale
- Color Rare Medium
- Finishing Platige Image/Poland
- Sound Design/Mix Heard City
- Music Tiny Lion
- Music Noisy Neighbors Music
- Music Business Club Royale
- Chief Creative Officer Danny Robinson
- Chief Executive Officer Kristen Cavallo
- Chief Strategy Officer Elizabeth Paul
- Executive Creative Director Ashley Marshall
- Creative Director Caroline Ekrem
- Creative Director/Creative Director Dave Gibson
- Associate Creative Director/Art Director Mauricio Mazzariol
- Creative Director/Art Director Sean Riley
- Copywriter Alex Wilson
- Copywriter Jonathan Carl
- Design Director Judd Burnette
- Senior Designer Mark Brye
- Head of Production Tasha Dean
- Group Executive Producer Brett Alexander
- Executive Producer Matt Swieca
- Producer Danica Walker
- Executive Producer Eriks Krumins
- Producer Christian Kuosmanen
- Editor Frank Effron
- Editor Producer Brian Scharwath
- Editor Executive Producer Amburr Farls
- VFX Executive Producer Christian Kuosmanen
- VFX Executive Creative Director/Partner Vedran Rupic
- VFX Producer Henning Szpiro Eriksen
- Colorist Fergus McCall
- Executive Producer Heath Raymond
- Executive Producer Aurelien Simon
- Sound Executive Producer Jackie James
- Executive Producer Jonathan Fuller
- Producer Christian Kuosmanen
- Project Manager Maclaine Ellis
- Associate Editor Mitchell Goldberg
- Producer Krystyna Bisaga
Did you know that in Pocatello, Idaho, it's illegal not to smile? And in Washington, it's against the law to harass a sasquatch?
The lunacy of the legal system is brilliantly brought to life in The Martin Agency's inaugural Stupid Laws campaign for LegalShield, in which some idiotic regulations are given (sur)real life context.
Directed by master of the enjoyably nonsensical, Vedran Rupic, through MJZ and Business Club Royale, the four commercials create genuine laughs from their off-kilter concepts, tied together wonderfully through witty scripts and smart direction.
LegalShield – Beaver
LegalShield – Garage Sale
LegalShield – Marriage
“As crazy as it sounds, there was a reason these stupid laws were created in the first place," says Caroline Ekrem, CD at The Martin Agency."and with all the nuanced codes and statutes out there, it pays to have a legal expert who knows their ins and outs when you find yourself in a tricky situation.”
"The legal industry felt very cold and stuffy," adds Dave Gibson, copywriter, "so we wanted to change the tone of that. If lawyers can have a sense of humor and be a little self-deprecating, it suddenly makes them a lot more approachable,"
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