Learn how the World says coffee with Nescafe

Directed by Omri Cohen and shot on 35mm, Nescafe Canada takes us around the world.

Inspired by estimates that a staggering 5,500 cups of the coffee are enjoyed every second, the campaign looks at how the brand has established itself as a byword for the brew after expanding availability to over 180 nations.

The debut commission from new creative agency Courage saw the team thrown in the deep end for a whirlwind trip across the planet, accounting for some of those cups as they sought to keep jet lag at bay.

Nescafe – The World's Coffee

Credits

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Agency Courage
Production Company Spy Films
Director Omri Cohen

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Credits

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Agency Courage
Production Company Spy Films
Director Omri Cohen
Post Production Alter Ego Post/Canada
Audio Vapor RMW
DOP Adam Richards
Founder + CCO Dhaval Bhatt
Founder + CCO Joel Holtby

ACD Copywriter Hemal Dhanjee
ACD, Art Director Steve Ierullo
Writer Chris Booth
Writer Matt Miller
Producer Clair Galea
Executive Producer Marcus Trulli
DP Adam Richards
Producer Adrian Cheung

Editor Chris Murphy
Editor Executive Producer Kristina Anzlinger
Editor Producer Kayan Choi
Colorist Eric Whipp
Post Executive Producer Hilda Pereira
Music Creative Director Ted Rosnick
Audio Executive Producer Lindsey Bates
Sound Designer Levi Considine

Audio Engineer Ethan Myers

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Dhaval Bhatt, co-founder and chief creative officer at Courage, said: “Nescafé is a brand I grew up with. The aroma of the coffee right away brings me back to when my mom would make coffee at home, and the whole house would have this delicious smell wafting through it."

“As we talked to more people, everyone seemed to have their own version of those memories associated with the brand, the way they make it differently in different cultures, or how it’s enjoyed differently in different parts of the world.”