LE SSERAFIM, ILLIT and KATSEYE are ICONIC BY MISTAKE

LE SSERAFIM, ILLIT and KATSEYE have released the official music video for ICONIC BY MISTAKE, directed by Cody Critcheloe, the job was a massive co-production between Object & Animal in LA and Ambience in Korea.

The video follows the group through a series of escalating, chaotic scenarios: crashing trucks on a highway at night, robbing graves in a cemetery, pulling teeth in a derelict dentist's office, and starting a fire in a cornfield after triggering an explosion on a set of power lines. Each setting builds on the last, giving the video a sense of momentum that mirrors the track's lyrics - a defiant response to online criticism, with the group turning hate into the foundation of their own myth-making ("I am iconic by mistake").

The production spanned two units, Seoul and Los Angeles, with Object & Animal producing the LA unit, working alongside director Critcheloe and DOP Ben Carey to bring the US sequences to life. The scale of the shoot, combining live stunt work, special effects, and a large-scale VFX pipeline across multiple studios, reflects the ambition of bringing three major acts together on screen for the first time.

ICONIC BY MISTAKE adds to the studio's growing slate of large-scale international music video productions, working alongside global artists and production partners to deliver work at this scale.