Latest Our Tradition spot for RayBan from K48 Production

c41.eu, in collaboration with K48 production and Rayban, presents a new film that tells us about unexpected Christmas. 

The film is directed by Iacopo Carapelli, a young Italian director who was able to collaborate in the production of numerous commercials, later becoming an advertising director himself. The spirit of observation combined with the search for a brutal but at the same time poetic aesthetic are the characteristics of his visual language.

Doesn't matter if you are a child or an adult, the Christmas spirit affects everyone's heart. No matter if you are at home under the Christmas tree surrounded by family or in the middle of the desert with few friends, just a few things are enough to celebrate a special Christmas. The film is set in the deserted streets of California, the heat is suffocating but there is no lack of Christmas decorations. You don't wear heavy coats and hats but flip-flops and swimwear, but it's Christmas anyway. No matter where you are, the important thing is to celebrate Christmas with the people you love. And that’s how new traditions can born.