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In this year´s campaign the retailer is focusing on all the people who puts in that extra effort to create a nice holiday. 

The campaign is running in the whole Nordic region. 

Clas Ohlson did a customer-survey on the retailers markets in Sweden, Norway and Finland about what Christmas mean to them. Most of them were happy with their way of celebrating Christmas but the majority also felt that Christmas is a responsibility and takes a lot of hard work especially for some people in their families and it’s those people that Clas Ohlson wantsto celebrate in this year’s campaign.

The film is directed by Torbjörn Martin and the production company is B-Reel Films.

Clas Ohlson – Real Santa

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