La Redoute present a touching tale of acceptance
Following the titular Lou, Fred & Farid Paris' three-minute short for the French retailer is a tale of a young lady's reaction to a disrupted homelife.
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Credits
powered by
- Agency Fred & Farid
- Production Company Quad Stories/Quad Group
- Director Geraldine Nakache
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Credits
powered by
- Agency Fred & Farid
- Production Company Quad Stories/Quad Group
- Director Geraldine Nakache
- Sound Design benzene
- Music MassiveMusic/Amsterdam
- Producer Seydi Bayrak
- DP George Lechaptois
- Line Producer Camille Lipmann
- Editor Dorian Rigal-Ansous
- Colourist Arthur Paux
- Post Producer Claire Prudhomme
- Sound Producer Benjamin Desplanques
- Music Supervisor Pierre Carnet
- Art Director/Copywriter Yann Rougeron
- Assistant Producer Valentin Gerardin
- Chief Creative Officer Fred & Farid
- Executive Creative Director Olivier Lefebvre
- Producer Aurelien Merigaud
Credits
powered by
- Agency Fred & Farid
- Production Company Quad Stories/Quad Group
- Director Geraldine Nakache
- Sound Design benzene
- Music MassiveMusic/Amsterdam
- Producer Seydi Bayrak
- DP George Lechaptois
- Line Producer Camille Lipmann
- Editor Dorian Rigal-Ansous
- Colourist Arthur Paux
- Post Producer Claire Prudhomme
- Sound Producer Benjamin Desplanques
- Music Supervisor Pierre Carnet
- Art Director/Copywriter Yann Rougeron
- Assistant Producer Valentin Gerardin
- Chief Creative Officer Fred & Farid
- Executive Creative Director Olivier Lefebvre
- Producer Aurelien Merigaud
WIth 180 years of history, historic French retailer La Redoute has certainly provided for generations of customers.
It's with this familial heritage in mind that their latest work, a three-minute short entitled Lou, takes its inspiration.
Following a teenage girl as she learns to accept her father's new relationship (and commitments), the film focuses on the humanity of the situation, with the retailer's contribution a plot-driver rather than attention-stealer.
Produced by Fred & Farid Paris, calling upon the talents of French actress and commercial-directing-newcomer Géraldine Nakache, who previously directed and starred in the award-winning film Tout ce qui brille, the spot proves to be an exquisitely crafted, gently handled tale of modern family life.
