La La Anthony returns to Old Spice’s Men Have Skin Too campaign

La La Anthony is officially back in the latest chapter of the Old Spice Men Have Skin Too campaign.

After making her Old Spice commercial debut in October, she stars in a brand new hilarious spot alongside Deon Cole and Gabrielle Dennis that highlights the new Wilderness Aluminum Free Dry Spray and continues the campaign’s focus on diversity both in front of and behind the camera.

In Family Reunion, Deon loves his Old Spice Wilderness Aluminum Free Dry Spray, but so do the women in his family! At this year’s family reunion, Deon finds that yet again Gabrielle has borrowed his Old Spice and proceeds to share it with the entire family, leading to a hilarious exchange with his female relatives.

Old Spice – Family Reunion

Credits

Agency Wieden + Kennedy/Portland
Production Company Merman/USA
Director Dime Davis

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

Agency Wieden + Kennedy/Portland
Production Company Merman/USA
Director Dime Davis
Executive Creative Director Ana Balarin
Executive Creative Director Hermeti Balarin
Executive Creative Director John Petty
Creative Director Sara Phillips
Creative Director Erik Fahrenkopf

Art Director Kristina Morris
HP Orlee Tatarka
Executive Producer Katie McCain
Senior Producer Nani Weinberg
Producer Sydni Chustz
Design Director Curtis Pachunka
Designer Ken Berg
Head of Production Jeff Sommar

Edit Company Whitehouse Post/Los Angeles
Editor Charlie Harvey
Assistant Editor Taylor Schwartz
Head of Production Annie Maldonado
Executive Producer Joanna Manning
VFX Company Kevin VFX
Lead VFX Artist/VFX Supervisor Robert Murdock
Executive Creative Director Tim Davies

Executive Producer Sue Troyan
VFX Producer Andrew Cowderoy
Colorist Kya Lou
Head of Production Diane Valera
Music Company Human Music & Sound Design/USA
Executive Producer Carol Dunn
Head of Sync/A&R Kamela Anderson
Composer/Creative Director Craig Deleon

Composer Daryl Pinsdorf
Sound Design Field Day Sound
Sound Designer Morgan Johnson
Audio Mixer Noah Woodburn
Executive Producer Leslie Carthy
Copywriter Shareina Chandler
DP Topher Osborn
Line Producer Annalise Rowane

Show full credits

Hide full credits

Credits powered by

Beyond relatable Black representation on the screen with an all-Black cast, Old Spice emphasises the importance of equitable representation behind the camera as well.

Directing the spot is Merman's Dime Davis, the Emmy-nominated director and writer with credits including HBO’s A Black Lady Sketch Show, Abbot Elementary, The Chi and The First Lady, who delivers a unique perspective to bring to life the latest chapter of Deon and Gabrielle’s iconic characters.

With this Old Spice campaign and many past campaigns, the brand’s marketing leans into the need for more content creation and talent development opportunities that celebrate creativity and enables Black creators to share the full richness of the Black experience.