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Building on the rise of digital entertainment for pet owners, KITTY Cat and DOGGY Dog have become unexpected stars on YouTube, with their videos garnering over 37 million views. 

Since its launch, the animated duo has rapidly grown into a devoted fanbase and earned the platform’s Silver Award for surpassing 100,000 subscribers.

The campaign spotlights KITTY Cat and DOGGY Dog’s transformation into lively personalities after discovering a new pet food, with high-quality animation and a relatable storyline driving their viral success.

Director Charley Stadler’s creative vision, backed by Patrick Höchstetter from Pullover Films and the animation expertise of 58Animations Studio, crafted each scene with a focus on detail and precision. "Every scene was crafted with meticulous precision. This perfection also reflects the dedication that goes into each of our products," says Jan Sekulla, CMO of Fox4Pets.

Interest in the videos continues to grow globally, with additional content planned to further develop the personalities of KITTY Cat and DOGGY Dog.

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