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Burger King – A Little More Confusing

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Is a cookie jar still a cookie jar if there are no cookies in it? Why do teachers ask questions if they already know the answers? Can there really be two World's Best Moms?

Continuing its winning Confusing Times campaign for Burger King, DAVID Madrid's latest is a charm-filled quizathon from the perspective of the most inquisitive members of society: kids.

Directed by Oscar-nominee Claudia Llosa, through BLUR, A Little More Confusing matches its fun copywriting with lovely childish VO and performances; breathing new life into the ad series and maintaining the simple connection to the brand's plant-based proposition.

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