Kid Burro helms an emotional storm for O Boticário

In this cleverly crafted spot, created by AlmapBBDO and directed by Kid Burro through MyMama Entertainment, Brazilian beauty and wellness Franchise O Boticário captures the highs and lows of mothers’ relationships with their adolescent offspring. 

Launched ahead of Mothers Day, the campaign, titled The Tempest, centres around a 2022 Harvard study indicating that the parents of teenagers feel just as lonely and depressed as their children, which has a direct effect on the development and consolidation of their relationship. 

Using cinematic special effects, the film captures the emotional dynamics between a mother and her son within their own home. As they argue, the sky blackens, and the wind tears through what was once their house, but now appears to be a swaying ship, showing that mother and son are in the thick of a storm on the high seas. Just as quickly, however, the waves calm down and the storm breaks, bringing reconciliation.

“In this campaign, we’re looking to call attention to what’s widely seen as one of the most turbulent and loneliest stages in motherhood, and which often doesn’t get as much attention as it ought in the conversations around Mother’s Day,” says Marcela De Masi, the executive director of Branding and Communications at the Boticário Group.