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Kia Sportage's journey of inspiration
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Together with its agency of record Innocean Berlin and production company BGWTBLD, the Korean car maker is launching the Built for Endless Inspiration campaign.
Kia Europe presents the next generation of its best-selling model, the all-new Sportage.
Together with its agency of record Innocean Berlin and production company BGWTBLD, the Korean car maker is launching the Built for Endless Inspiration campaign, starring the Paris-based artist Taisiia Cherkasova behind the wheel.
Describing the rationale behind the campaign, Ricardo Wolff, Executive Creative Director of Innocean Berlin says: “The all-new Sportage is setting new benchmarks for the SUV segment in Europe. It comes packed with best-in-class connectivity, entertainment and safety features, that enable you to go and explore the world, discover new places, and live a more inspired life through movement – which is what the new Kia brand is all about”.
Credits
powered by
- Agency Innocean Worldwide/Berlin
- Production Company BWGTBLD
- Director Jaron Albertin
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Credits
powered by
- Agency Innocean Worldwide/Berlin
- Production Company BWGTBLD
- Director Jaron Albertin
- Managing Partner Jakob Preischl
- Music & Sound Da House Audio/Germany
- DP Monika Lenczewska
- DP Bernd Wondolek
- Producer Tom Erhardt
- Post Producer Victor de Castillo
- Composer WAVE
- Art Director Meri Giorgobiani
- Art Director Thomas Bengtson
- Associate Creative Director Anna Berlin
- Chief Creative Officer Gabriel Mattar
- Copywriter Manuela Rondon Nunez
- Copywriter Giovanna Ribeiro Pereira
- Creative Director Pedro Lourenco
- Creative Director Jose Filipe Gomes
- Creative Director Igor Karpalov
- Executive Creative Director Ricardo Wolff
- HP Fabian Barz
- Junior Art Director Elena Marin Junco
- Junior Art Director Leon Celay
- Junior Copywriter Javier Granados Romero
- Junior Copywriter Clara Freiin von Heintze
- Senior Producer Michael Endres
Credits
powered by
- Agency Innocean Worldwide/Berlin
- Production Company BWGTBLD
- Director Jaron Albertin
- Managing Partner Jakob Preischl
- Music & Sound Da House Audio/Germany
- DP Monika Lenczewska
- DP Bernd Wondolek
- Producer Tom Erhardt
- Post Producer Victor de Castillo
- Composer WAVE
- Art Director Meri Giorgobiani
- Art Director Thomas Bengtson
- Associate Creative Director Anna Berlin
- Chief Creative Officer Gabriel Mattar
- Copywriter Manuela Rondon Nunez
- Copywriter Giovanna Ribeiro Pereira
- Creative Director Pedro Lourenco
- Creative Director Jose Filipe Gomes
- Creative Director Igor Karpalov
- Executive Creative Director Ricardo Wolff
- HP Fabian Barz
- Junior Art Director Elena Marin Junco
- Junior Art Director Leon Celay
- Junior Copywriter Javier Granados Romero
- Junior Copywriter Clara Freiin von Heintze
- Senior Producer Michael Endres
The centrepiece of the integrated campaign is a film directed by Jaron Albertin, with cinematography by Monika Lenczewska, where different people become part of an unexpected chain of inspiration that starts when Taisiia plays a song in her car.
Staying true to the creative concept, the song Heartbeat, performed by WAVE with Gustavo Bertoni on the vocals, has been specially engineered to inspire. Ricardo Wolff adds: “The track has been produced with “movement“ – an instrument created by Kia that reproduces original sounds of nature and gets listeners into a creative state of flow”.
The campaign, entirely shot in Madrid, includes images by the photographer-duo BAM, along with a dedicated content piece for Instagram, where Taisiia Cherkasova reveals how she finds inspiration and provides insights into her own creative process.
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