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Kia Motors releases the blockbuster movie event of the summer
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The critics at Kia are calling The Features Film an “adrenaline-fueled rollercoaster that’s innovative, imaginative and thought-provoking”.
A year without the biggest tinsel town blockbusters? The creative team at Kia Motors America (KMA) doesn’t think so.
From the producers who introduced the world to dancing hamsters comes the first must-see cinematic experience of the Summer. This just released epic adventure, entitled The Features Film, presents automotive content in a whole new genre and includes a virtual who’s-who of Kia’s A-list automotive talent sharing lead actor duties.
Inspired by noir thrillers like John Wick and The Bourne series, The Features Film is one connected story, which seamlessly strings together a sequence of 13 riveting, :15 videos, with one of Kia’s automotive features coming to the rescue in each episode.
Credits
powered by
- Agency David & Goliath/Los Angeles
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Credits
powered by
- Agency David & Goliath/Los Angeles
- Creative Chairman David Angelo
- Chief Strategy Officer Laura Forman
Credits
powered by
- Agency David & Goliath/Los Angeles
- Creative Chairman David Angelo
- Chief Strategy Officer Laura Forman
Created by David&Goliath, the story follows a getaway driver who wants to get away from a career in crime. And maybe take a suitcase or two of cash on his way out the door. But, he’s not alone. Instead he’s joined by a romantic co-lead who’s also eager to leave her criminal past in the rear view mirror. Together, they mastermind an escape. Using every feature-laden Kia they can get their hands on to outwit an endless array of desperate thugs and a menacing crime boss.
The story unfolds across one night, as the getaway driver enlists eight “A-List” Kia models – Forte, Soul, Stinger, Niro EV, Niro HEV, Seltos, Sportage and Sorento – to help him break free from the seedy underworld and turn his life around.
“Working on car advertising for the past 20+ years, when we think about creating ads, the convention has always been to highlight car features in a way that tells a compelling story,” said David Angelo, founder and creative chairman of David&Goliath. “In many cases, the car feature becomes so dominating that it overshadows the story and diminishes the impact of the concept. So we turned this convention on its head. And created an entire idea where not one, but 13 features would be ‘featured,’ in a highly watchable film that not only demonstrates capability, but also makes them the captivating lead ‘actors’ of the film.”
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