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KFC's homage to imitators
The world-famous fried chicken chain calls out copycat restaurants in a playful new spot executed by PS21.
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Credits
powered by
- Agency PS21/Madrid
- Production Company CANADA/Spain
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Credits
powered by
- Agency PS21/Madrid
- Production Company CANADA/Spain
- Executive Creative Director Victor Blanco
Credits powered by
Credits
powered by
- Agency PS21/Madrid
- Production Company CANADA/Spain
- Executive Creative Director Victor Blanco
In this fun new campaign from fried chicken chain KFC, creative agency PS21 cleverly turns restaurants and businesses that imitate the fast food retailer’s Kentucky Style into brand ambassadors.
Brought to life by production company CANADA, the film features a sequence of locations, products, and points of sale that share similar iconography to KFC's.
The creative end with the slogan: 'Kentucky-style everywhere, Kentucky Fried Chicken, just here', reinforcing the idea of iconicity and celebrating KFC as a benchmark.
