KFC taps TikTok royalty, GK Barry, to launch the new Teriyaki Burger

For the first time ever, the chicken champs are fusing its world-famous Kentucky chicken with Japan’s favourite Teriyaki sauce. The Teriyaki Burger features the Original Recipe chicken fillet, crunchy pickled slaw, the all-new, sweet and sticky Teriyaki sauce in a brioche-style bun. 

For the launch, KFC and Mother have enlisted the aid of TikTok royalty, GK Barry, to be the face of the new offering and star in the upcoming advertising campaign with film directed by Tom Emmerson through Pulse. 

The campaign starts in social media, GK Barry’s home turf, with traditional media led by TV.

GK Barry says: “Absolutely buzzing to be starring in the sauciest ad of the year to launch the banging new Teriyaki Burger and Bites! The Colonel’s handed over the reins and I’m renaming this sweet, sticky delight ‘The Barryaki’. Get down to KFC before it’s too late!”