Kevin the Carrot can't make it home alone

Following on from the rip-roaring teaser earlier in the week, which saw Aldi Xmas mascot Kevin The Carrot hurtling through the air in a Top Gun homage, Christmas Launch is a far more festive affair, covering family, friendship and Ol Saint Nick himself.

As is becoming tradition, Aldi's orange mascot is taken on a blockbuster ride, fantastically animated through Stink by Psyop's Todd Mueller and Kylie Matulick.

With plenty of lovely touches from McCann's creative brain - Home Alone's tear-jerking theme used throughout [with a sprinkling of Pirates Of The Caribbean, if we're not mistaken], a charming hedgehog companion whose adorable scarf is a heart-melter, and the evergreen Jim Broadbent lending both voice and non-animated presence to Santa Claus himself - this is a proper Xmas spot that will add a bit of tinsel to commercial breaks over advent.