Kay’s ad is Jost in time for Christmas
Saturday Night Live's Colin Jost brings his trademark humour to a new festive campaign for the jewellery brand.
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Credits
View on- Agency The Martin Agency/Richmond
- Production Company RadicalMedia/USA
- Director Paul Briganti
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Credits
View on- Agency The Martin Agency/Richmond
- Production Company RadicalMedia/USA
- Director Paul Briganti
- Talent Colin Jost
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency The Martin Agency/Richmond
- Production Company RadicalMedia/USA
- Director Paul Briganti
- Talent Colin Jost
This amusing spot created by The Martin Agency for Kay and directed by Paul Briganti through Radical Media, taps into gift-giving angst, with Jost embarking on a perilous quest to find exactly the right present.
References to The Odyssey and Dickens bedevil his journey as he encounters such challenges as a graveyard full of "the ghosts of thoughtless gifts" and begs an unhelpful cyclops creature for inspiration.
The American Psychological Association reports that 40 per cent of people admit they struggle to get present choosing right, but KAY's point of view is that the biggest mistake isn't choosing the wrong present, it's being afraid to go all in.
As part of its 'Love All In' platform, the jeweller is encouraging shoppers to embrace the spirit of giving rather than get paralysed by the pressure of perfection – which obviously means going for a nice bit of bling.
