Kayak’s trippy trip planning
The flight search app launches a new brand campaign that sends imaginations sky high into those fun worlds of anticipation.
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Credits
View on- Agency McCann/Manchester
- Production Company Craft Manchester (In-House at McCann/Manchester)
- Director Greg Bray
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Credits
View on- Agency McCann/Manchester
- Production Company Craft Manchester (In-House at McCann/Manchester)
- Director Greg Bray
- Production Services Loops Production
- Creative Director Michael Gray
- Creative Sarah Kolind
- Executive Creative Director Dan Noller
- Creative Conrad Robson
- Creative Lead Lewis Dunlop
- Executive Producer Jessica Wilson
- Editor Daniel Lomax
- Design Director Samantha Oxford-Dean
- Production Designer Sorin Dima
- DP Bogdan Filip
- Colorist Sarah Salzmann
- Composer Andy Hepburn
- Composer Richard Blaha
- Executive Producer Andrei Pietrosil
- Executive Producer Radu Lupul
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Credits
powered by- Agency McCann/Manchester
- Production Company Craft Manchester (In-House at McCann/Manchester)
- Director Greg Bray
- Production Services Loops Production
- Creative Director Michael Gray
- Creative Sarah Kolind
- Executive Creative Director Dan Noller
- Creative Conrad Robson
- Creative Lead Lewis Dunlop
- Executive Producer Jessica Wilson
- Editor Daniel Lomax
- Design Director Samantha Oxford-Dean
- Production Designer Sorin Dima
- DP Bogdan Filip
- Colorist Sarah Salzmann
- Composer Andy Hepburn
- Composer Richard Blaha
- Executive Producer Andrei Pietrosil
- Executive Producer Radu Lupul
Concepted and produced by McCann Manchester and directed by Greg Bray, this playful film for Kayak captures the thrill that comes when holidays start to feel real. The pre-vacation scenarios that appear were all crafted without AI.
Dan Noller, ECD at McCANN Manchester, explained, “The world doesn’t need another travel ad stitched together from generic holiday shots. We were much more interested in the moment before you book. Our chatty spokesbutton and a shape-shifting room gave us a simple visual device to bring to life that feeling of discovering what’s possible in a way that’s playful, distinctive and unmistakably Kayak.”
The director added: “In the beginning of the production process, we decided to shoot this for real. We briefly considered the use of AI, but decided for a more traditional approach. We wanted to focus on crafting great worlds, and performance, and for me that meant finding ways to make this the good old way.”
