Kaercher powers up its tools
Seems gardening’s the new black in this zingy campaign for the German hardware brand.
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Credits
powered by
- Agency Antoni/Berlin
- Production Company Stink/Germany
- Director Paul Ward
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Credits
powered by
- Agency Antoni/Berlin
- Production Company Stink/Germany
- Director Paul Ward
- Post Production Slaughterhouse Berlin Visual Manufacturing
- Grade MPC/Los Angeles
- Sound Design Hesse Studios
- Exec Creative Director Ulrich Lutzenkirchen
- Creative Director Danny Baarz
- Exec Producer Martina Luelsdorf
- DP Zack Spiger
- Editor Xander Nijsten
- Post Producer Christian Wegehenkel
- Creative Director Kirsten Frenz
- Copywriter Alex Petrache
Credits
powered by
- Agency Antoni/Berlin
- Production Company Stink/Germany
- Director Paul Ward
- Post Production Slaughterhouse Berlin Visual Manufacturing
- Grade MPC/Los Angeles
- Sound Design Hesse Studios
- Exec Creative Director Ulrich Lutzenkirchen
- Creative Director Danny Baarz
- Exec Producer Martina Luelsdorf
- DP Zack Spiger
- Editor Xander Nijsten
- Post Producer Christian Wegehenkel
- Creative Director Kirsten Frenz
- Copywriter Alex Petrache
Who knew strimming could be sexy? Or mowing so à la mode – even pressure washing gets pimped up in this fun spot directed by Paul Ward through Stink.
Created by Berlin agency Antoni, the film Bring Back the Wow, is part of a multimedia campaign that responds to the insight that leisure behaviour is changing, and the power-tool wielding target groups are becoming younger and more active.
Thus this music video-style spot is packed with quick cuts, hard beats and a bunch of deeply sassy dudes brandishing tools, licking flowers and generally getting funky in the great outdoors with a bunch of serious looking appliances. For balance there’s an old dude happily hedge-trimming, too.
What would Alan Titchmarsh say?
