Jung von Matt collaborates with Sulwhasoo for the Ultimate S Cream campaign

Creative agency Jung von Matt HANGANG and Jung von Matt NECKAR unveil its second collaboration with luxury skincare brand Sulwhasoo, presenting a compelling campaign for The Ultimate S Cream. 

This cream, containing a rare and precious ingredient, Ginseng Berry that marries traditional craftsmanship with innovative techniques to offer a unique skincare experience.

The heart of The Ultimate S Cream lies in the utilisation of the rare Ginseng Berry, sourced meticulously from select ginseng plants. This intricate process melds traditional wisdom with modern methods, resulting in a cream that aims to stand out in the skincare market by offering a unique blend of tradition and innovation.

"Our goal was to capture the essence of The Ultimate S Cream in our campaign, showcasing the balance between traditional skincare practices and modern innovation," explains Bill Yom, Chief Creative Officer at Jung von Matt HANGANG. 

The Ginseng Berry, a rare and precious ingredient, has been carefully harnessed for its rejuvenating properties, which have been recognised across cultures for generations. This cream symbolises the intersection of centuries-old knowledge with contemporary skincare science.

Jung von Matt's collaboration with Sulwhasoo underscores the agency's strategic approach to creating impactful campaigns. Carolin von Karstedt, Managing Director, Jung von Matt NECKAR notes, "Our focus was to create a campaign that not only highlights the product but also captures the essence of Sulwhasoo's commitment to skincare innovation, reflecting the brand's ethos in every aspect."