Juan Cabral cracks out the Magnums in winter
Find Your Summer from LOLA MullenLowe sees a city ignoring the season's trappings to find its moment in the sun.
Credits
powered by- Agency LOLA MullenLowe/Madrid
- Production Company MJZ/London
- Director Juan Cabral
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Credits
powered by- Agency LOLA MullenLowe/Madrid
- Production Company MJZ/London
- Director Juan Cabral
- Executive Producer Lindsay Turnham
- Head of Production Lucy Jones
- VFX/Post Production Glassworks Barcelona
- Head of Production Olaia Casal
- Executive Creative Director Tomas Ostiglia
- Creative Director Jorge Zacher
- Creative Director Kevin Cabuli
- Creative Director Dante Zamboni
- Copywriter Augusto Callegari
- Art Director Pedro Mezzini
- Design Director Yan Graller de Oliveira
- Head of Production (HP) Felipe Calvino
- Producer Marina Saro
- Production Designer Charly Carnota
- DP Javier Julia
- Editor Emiliano Fardaus
- VFX Supervisor Carlos Navarro Belengue
- Colorist Julia Rossetti
- Sound Designer Aimar Molero
Credits
powered by- Agency LOLA MullenLowe/Madrid
- Production Company MJZ/London
- Director Juan Cabral
- Executive Producer Lindsay Turnham
- Head of Production Lucy Jones
- VFX/Post Production Glassworks Barcelona
- Head of Production Olaia Casal
- Executive Creative Director Tomas Ostiglia
- Creative Director Jorge Zacher
- Creative Director Kevin Cabuli
- Creative Director Dante Zamboni
- Copywriter Augusto Callegari
- Art Director Pedro Mezzini
- Design Director Yan Graller de Oliveira
- Head of Production (HP) Felipe Calvino
- Producer Marina Saro
- Production Designer Charly Carnota
- DP Javier Julia
- Editor Emiliano Fardaus
- VFX Supervisor Carlos Navarro Belengue
- Colorist Julia Rossetti
- Sound Designer Aimar Molero
Ice cream is delicious, but it's not normally the pud of choice for those suffering the cold and gloomy Winter weather.
Addressing this and asking you to Find Your Summer is LOLA MullenLowe's dreamy new spot for Magnum, in which snapshots of individuals are captured enjoying the brief moments of sun on an otherwise grey day.
Ingeniously shot in b/w by MJZ's Juan Cabral, highlighting the pockets of light intimated in the campaign's general theme, this low-key and luscious-looking film makes us want to break out the lollies.