Jovē Water lets your skin do the talking
The alkaline water brand launches a new sensory campaign by creative agency YARD NYC to help educate consumers on the key benefits that its product provides.
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The water brand Jovē Water seeks to drive awareness that its product is not only hydrating and great tasting, but also clinically shown to provide Deep Hydration® for skin and cellular health, with a new campaign created by Yard/New York and directed by Leeor Wild through The Production Factory.
Credits
powered by
- Agency Yard/New York
- Production Company The Production Factory
- Director Leeor Wild
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Credits
powered by
- Agency Yard/New York
- Production Company The Production Factory
- Director Leeor Wild
- Retoucher Picturehouse
- DP Julian Kapadia
- Editor Jeremy Huff
- Composer Julia Fader
Credits
powered by
- Agency Yard/New York
- Production Company The Production Factory
- Director Leeor Wild
- Retoucher Picturehouse
- DP Julian Kapadia
- Editor Jeremy Huff
- Composer Julia Fader
Because you can tell a lot about someone’s wellness by looking at their skin, this campaign lets the skin do the talking in a thirty second spot, rather than the brand talking at the consumer.
The high-sensory campaign shares the voice of what healthy skin would ask for — deep hydration at the skin and cellular level — which is reflected through a diverse cast which represents everyday people who drink water and care about their health.
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