Jordan hits the boulevards of Paris

Created by Uncommon London and directed by Illimité World through Birth, this classy film Beyond sees New Orleans Pelicans forward, and Jordan brand athlete, Zion Williamson head to Paris to enjoy a few hoops in typically insouciant Gallic style. 

Set to a rendition of The Sound of Music classic My Favourite Things  – which somehow sounds saucier sung in French – the film features moody monochrome shots of Parisian landmarks and Williamson sacheting around an elegant salon-turned-basketball court. 

Jordan, which is also Paris Saint-Germain FC's kit manufacturer, opened its first flagship store in Chicago last year and is now expanding internationally, opening its European operation at 12 Rue du Faubourg Saint-Antoine in the Bastille area of the city on 24 November.

Zion Williamson is catching up with former basketball legend Michael Jordan having become the first NBA player since Jordan to score 2,000 career points before his 80th game in last Saturday's 110-108 loss to the San Antonio Spurs.

Michael Jordan himself makes a cameo appearance at the end of the spot, sporting a white suit. Trés chic.