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Jelly welcomes Raissa Pardini to global roster
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Music is an integral part of Pardini’s practice. She takes the raw energy of the international music scene and translates it into her own graphic language.
Creative studio Jelly announces the signing of Raissa Pardini to its global roster.
Pardini is a London-based designer and creative director who crafts bold, distinctive typography and lettering infused with soul and attitude. Famously found creating work for the world's biggest music acts, Pardini pushes the boundaries of creativity with relentless curiosity and energy in every part of the process.
Pardini’s output spans album artwork, posters, large-scale murals, fashion campaigns, packaging and design exhibitions, with experience working across both long-lead creative projects and fast-turnaround commercial briefs. Selected clients include Nike, Reebok, Skims, Lazy Oaf, Glastonbury, Gucci, WeTransfer and Apple.
Music is an integral part of Pardini’s practice. She takes the raw energy of the international music scene and translates it into her own graphic language. So Young magazine calls her "perhaps the most in-demand designer in the music game today." She’s worked with iconic artists including Blur, The Rolling Stones, Beyonce, Willie Nelson and Paul Weller. Fourteen of her typographic music posters now live in the permanent collection at The V&A Museum, placing her in the lineage of the UK's most influential music designers.
Leah Airey, Senior Creative Agent, comments: “We’re so proud to welcome Raissa. She’s a total force, with an incredibly passionate artistic aura. A rarity in the way she views the world in her unfailing curiosity and preparedness to run at creative briefs with open arms. Her practice is exceptional, coupled with her desire to make good work for the right causes, she’s an energy we can’t wait to collaborate with.”
Beyond client work, Pardini champions ethical creativity through collaborations with Brian Eno's Earth Percent, Endometriosis UK, The Green Party, Extinction Rebellion, Rape Crisis, and Music Declares. She's a fierce advocate for access and equity, offering free mentorship through the London College of Communication and the Working Class Creatives database.
As a speaker and lecturer, she's taken to the stage at Adobe Live, OFFF Barcelona, Nicer Tuesdays, the Apple Store, and universities from UAL to the University of Florida. In her October 2025 TEDx talk, she challenged the notion that creativity thrives in speed and automation, arguing instead that real innovation lives in care, patience, and uncertainty.
Pardini is currently working with the V&A on the branding for an exhibition exploring the UK’s lost music venues, with an accompanying poster book available in the museum shop.
