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JaQuel Knight joins London Alley as director
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The creative behind iconic works including Beyonce’s Single Ladies (Put a Ring on It) and H&M’s Move campaign will expand the acclaimed entertainment production company’s brand advertising portfolio across US and international markets.
London Alley, announced that award-winning creative director, director and choreographer JaQuel Knight will join the company and its team of creative titans as Director.
Knight is currently best known as the innovative mastermind behind projects for some of today’s most recognised brands and visuals in the world, including the Belvedere Vodka Presents Daniel Craig campaign, H&M Move alongside Jane Fonda, the #AbovetheNoise campaign for Beats by Dre featuring N.E.R.D, Beyoncé’s iconic Coachella performances, Megan Thee Stallion's ‘Breakthrough Artist of The Year’ Performance at the Apple Music Awards and many more.
Knight brings over a decade of directorial experience to the commercial and entertainment industry through his work intersecting brands and artists. His role as Director at London Alley will bring his background and expertise in creating some of the most memorable moments in culture and entertainment history to the agency for directorial work and will build out the company’s burgeoning advertising vertical and ultimately further the company’s mission to create content that advances the cultural zeitgeist.
“I'm beyond excited to be joining London Alley and for the world to see what we're about to bring to life,” said Knight. “Over the past few years, they have done an exceptional job with elevating and transforming the careers of talented directors into highly sought after creatives, while steadily bringing a high level of execution and professionalism to every job. I know that at London Alley I will be in great company and feel truly supported. I’m looking forward to continuing to hone my craft and elevate how the world will view the capture of choreography/action on film with an awesome team.”
An award-winning creative powerhouse, Knight most recently made history as the first pop/hip-hop commercial choreographer to take complete creative control over his talent when he copyrighted his work through the launch of Knight Choreography and Music Publishing Inc., a music publishing company centered on putting the power back in artists’ hands.
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“I have always respected JaQuel’s impeccable vision and the work he brings to life,” said Luga Podesta, Founder of London Alley. “I couldn’t be happier to officially have him join our team. His creative vision, approach to performance, and artistic point of view could not align more with London Alley and our culture-shifting paradigm. I’m looking forward to seeing the fresh concepts and opportunities for artists and collaborators he creates.”
The announcement comes off the heels of a strong year for London Alley’s exponential growth in 2022 with high-profile production work including SZA’s Kill Bill Music Video, Pepsi’s The One That I Want, and Tiesto & Tate McRae’s 10:35 for the Atlantis Hotel.
