Jack in the Box remake The Chicken Dance

In the latest campaign by David&Goliath, titled New Chicken Dance, Jack in the Box takes to TikTok to celebrate its best chicken sandwich they’ve created yet.

The brand new Cluck Sandwich by partnering with global superstar Becky G and various TikTokers, world renowned choreographer Richy Jackson and creative music company MAS – Music And Strategy to launch the remix and remake of the Chicken Dance, turning it into TikTok’s newest trend.

“TikTok is one of the biggest social media platforms around, and Jack has always been a brand with its finger on the pulse of pop culture,” said Lixaida Lorenzo, Group Creative Director of David&Goliath. “We wanted to spread the word about Jack’s new, better-than-ever chicken sandwich. And given the popularity of fun choreography on TikTok it just made sense to do it with a new, better-than-ever chicken dance. By tapping top musicians, a world-class choreographer, and a beloved pop star like Becky G to spread the word, this campaign tells the world about the amazing new Cluck Sandwich in a culturally relevant way that creates authentic connections with the brand.”

The campaign kicked off on TikTok where Becky G teased a “big reveal” with Jack in the Box. On the heels of the teaser, she debuted the brand new track and tight, trendy moves of the new Chicken Dance, prompting TikTokers not to “chicken out” and learn and share the dance on their TikTok and Instagram using the hashtag #JacksNewChickenDance. As an added bonus, Jack in the Box will be donating $1 to Jack’s charity partner No Kid Hungry – up to $100,000 for every share of the new Chicken Dance between December 17 – February 14.

Jack in the Box – The New Chicken Dance

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Agency David & Goliath/Los Angeles
Production Company Hound
Director Isaac Rentz

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Credits

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Agency David & Goliath/Los Angeles
Production Company Hound
Director Isaac Rentz
Group Creative Director Lixaida Lorenzo
Creative Director/Copywriter Matt Kappler
Creative Director/Art Director Sheldon Melvin
Copywriter Mac Mullen
Art Director Tucker Stosic

Executive Producer Kara Pierce
Senior Producer Jane Krull
Producer Ann Truong
Executive Producer Noah Luger
DP Giles Dunning
Executive Producer Joby Barnhart
Executive Producer Missy Galanida
Music Company MAS (Music And Strategy)

Executive Producer Gabe McDonough
Producer Angela Asistio
Edit/VFX Company Roger TV
Creative Director Dane Macbeth
Executive Producer Josh Libitsky
Sound Design/Audio Post Margarita Mix
Sound Designer Nathan Dubin
Executive Producer Paula Arnett

Executive Producer Whitney Morris
Colorist Sean Coleman
Senior Producer Matt Moran
Producer Mark Hall
Editor Josiah Taylor
Producer Heidi Zadok

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The hero spot of the New Chicken Dance campaign, is a :30 spot which features a rather content, dancer flapping his arms like a chicken, and “getting down” to the timeworn dance when Jack and Becky G slide onto the scene and show him how it’s really done. A number of TikTokers join in as they all together bust a move to the new catchy tune with a big reveal at the end “New Chicken Dance,” “New Chicken Sandwich.”

“Having the opportunity to combine two things I love, dancing and helping others, is something I always strive for when collaborating with brands. When I was approached with the chance to help create a TikTok dance that will raise funds for No Kid Hungry with Jack In The Box, I was so excited to participate,” said Becky G.

To amplify the campaign, Becky G will be joined by TikTok influencers who will be posting videos of themselves doing the new Chicken Dance and encouraging their followers to learn and share the dance, and also try Jack’s new Cluck Sandwich. Additional campaign elements include a :15 TV spot, digital and social integrations.