It’s no sweat for Lil Baby and AXE
The rap star and US fragrance brand have teamed up to keep young guys smelling sweet.
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Credits
powered by
- Agency The Martin Agency/Richmond
- Production Company m ss ng p eces
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Credits
powered by
- Agency The Martin Agency/Richmond
- Production Company m ss ng p eces
- Managing Director Britta Dougherty
- Associate Creative Director Rahim Masunu
- Associate Creative Director Garrick Sheldon
- Chief Creative Officer Danny Robinson
- Creative Director Mikolas Manulik
- Executive Creative Officer Ashley Marshall
- Executive Producer Brett Alexander
- HP Tasha Dean
- Junior Content Producer Shannon Brown
- Senior Content Producer Maggie Weishaar
- Executive Producer Kelly Martin
- Editing Uppercut Edit
- Executive Producer Dez Macleod-Veilleux
- Head of Production Lisa Sadek
- Managing Director Lisa Houck
- Post Production/VFX/Color Wicked Pixels
- Executive Creative Director Carl Jeppe
- Executive Producer Michelle Kruger
- Principal Andrew Everding
- Principal Jonathan Fuller
- Sound Design/Final Mix Tiny Lion
- Color/Finishing/Delivery Tessa Ford Post
- Line Producer Whitney Jackson
- Editor Brendan Jenkins
- Senior Producer Chris Muldoon / (Senior Post Producer)
Credits
powered by
- Agency The Martin Agency/Richmond
- Production Company m ss ng p eces
- Managing Director Britta Dougherty
- Associate Creative Director Rahim Masunu
- Associate Creative Director Garrick Sheldon
- Chief Creative Officer Danny Robinson
- Creative Director Mikolas Manulik
- Executive Creative Officer Ashley Marshall
- Executive Producer Brett Alexander
- HP Tasha Dean
- Junior Content Producer Shannon Brown
- Senior Content Producer Maggie Weishaar
- Executive Producer Kelly Martin
- Editing Uppercut Edit
- Executive Producer Dez Macleod-Veilleux
- Head of Production Lisa Sadek
- Managing Director Lisa Houck
- Post Production/VFX/Color Wicked Pixels
- Executive Creative Director Carl Jeppe
- Executive Producer Michelle Kruger
- Principal Andrew Everding
- Principal Jonathan Fuller
- Sound Design/Final Mix Tiny Lion
- Color/Finishing/Delivery Tessa Ford Post
- Line Producer Whitney Jackson
- Editor Brendan Jenkins
- Senior Producer Chris Muldoon / (Senior Post Producer)
Created by The Martin Agency/Richmond and directed by Ehsan B through M ss ng P eces, Fresh as Fr*sh, the new campaign to promote AXE’s antiperspirant stick and limited-edition WHAXE Packs, takes a high-speed ride through one young man’s action-packed day as he cruises through town with Lil Baby (and a car full of rabbits), before ascending to a rooftop party with the aid of some giant bling.
Fans can enter a social media contest to win WHAXE packs (the name is an amalgam of Lil baby’s nickname, WHAM, and the name of the fragrance) that include diamond-encrusted AXE products plus a WHAXE four-finger ring (like the one Lil Baby’s wearing in the spot) and a WHAXE toothbrush.
