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It's game on for Nike in new kids campaign
Wieden+Kennedy Amsterdam instigate a updated version of 'tag' in their first piece of work for Nike Kids.
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Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Production Company Riff Raff
- Director David Wilson
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Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Production Company Riff Raff
- Director David Wilson
- Editing Final Cut/London
- Sound Design Grand Central Recording Studios
- Post Production MPC/London
- Music Leland Music
- DP Monika Lenczewska
- Editor Joe Guest
- Sound Designer Raja Sehgal
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Creative Director Craig Williams
- Creative Director Evgeny Primachenko
- Art Director Guney Soykan
- Copywriter Mohamed Diaa
- Head of Broadcast Production Joe Togneri
- Producer Tony Stearns
Show full credits
Credits powered by
Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Production Company Riff Raff
- Director David Wilson
- Editing Final Cut/London
- Sound Design Grand Central Recording Studios
- Post Production MPC/London
- Music Leland Music
- DP Monika Lenczewska
- Editor Joe Guest
- Sound Designer Raja Sehgal
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Creative Director Craig Williams
- Creative Director Evgeny Primachenko
- Art Director Guney Soykan
- Copywriter Mohamed Diaa
- Head of Broadcast Production Joe Togneri
- Producer Tony Stearns
This first campaign for Nike Kids takes a unique spin on the classic game of 'tag', flipping it to build self-confidence by reminding kids that they have 'the power' and, ultimately, creating a powerful sisterhood that’s fuelled by movement.
To launch the campaign, Wieden+Kennedy Amsterdam has created an inspirational film, directed by Riff Raff's David Wilson. Kids will also be able to take part in the #youreit digital game of tag across Instagram, Snapchat and TikTok.
