It’s a small world with Birds Eye
The frozen food brand launches its new platform, 'An eye for good', with a charming film that depicts sustainable farming in a scaled-down land.
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Credits
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- Production Company Austin Studio
- Director Toby Morris
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Credits
View on- Production Company Austin Studio
- Director Toby Morris
- Producer Celia Nicholas
- VFX Fin Design + Effects
- DP Mitch Ayers
- Production Designer Laura Murray
- Editor Tim Eddy
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company Austin Studio
- Director Toby Morris
- Producer Celia Nicholas
- VFX Fin Design + Effects
- DP Mitch Ayers
- Production Designer Laura Murray
- Editor Tim Eddy
Created by Wunderman Thompson/Sydney and directed by Toby Morris through Austin Studios, the lovingly crafted spot Land features a teensy tiny Tasmanian farm where food and Earth-friendly farming come together.
With smart effects from Fin Design and some help from a giant pair of hands, a fork turns into a plough, a silo morphs into a pepper pot-cum-seed shaker and a slotted spoon loads crops into the back of lorries.
João Braga, chief creative officer at Wunderman Thompson, commented: “We wanted to show Aussies that Birds Eye puts the same care into growing its food as they do into cooking theirs – and then bring it to life with an execution that felt as wholesome as a Bird's Eye home-cooked dinner.”
