Is your home escape plan child's play?
Using playthings as practice, American Red Cross and BBDO NY's The Great Escape is a lighthearted look at a heavy subject.
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Credits
powered by
- Agency BBDO/New York
- Production Company Biscuit Filmworks/USA
- Director Noam Murro
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Credits
powered by
- Agency BBDO/New York
- Production Company Biscuit Filmworks/USA
- Director Noam Murro
Ads about life-and-death situations tend, understandably, to err towards the intense.
On the flip side, this playful spot for the American Red Cross from BBDO NY, highlighting the importance of having an exit strategy in place in the event of a fire in your home, feels more like an episode of Barney than Breaking Bad.
Featuring a variety of oversized playthings, brilliantly brought to life by Biscuit Filmworks' Noam Murro, The Great Escape highlights the importance of its message through its distinctive visuals and jaunty soundtrack, over haunting imagery and sense of foreboding.
