IPJ's OTT POV FPS
Using the Oculus Quest's VR aesthetic to its advantage, Ian Pons Jewell's fast-moving spot sees us in the head of a gamer jumping genres.
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Credits
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- Agency TBWA Chiat Day/New York
- Production Company Reset
- Director Ian Pons Jewell
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Credits
powered by
- Agency TBWA Chiat Day/New York
- Production Company Reset
- Director Ian Pons Jewell
- Editor The Assembly Rooms
- Sound Design and Mix String and Tins
- Music KOM (Kay Oskwarek Music Company)
- Production Service Radioaktive Film
- DP Mauro Chiarello
- Managing Director Dave Morrison / (Managing Director)
- Executive Producer Deannie O'Neil
- Producer Jon Adams / (Producer)
- Production Manager Marketa Husecka
- Production Designer Robin Brown
- 1st Assistant Director James Dyer / (1st Assistant Director)
- Assistant Editor Andre Rodrigues / (Assistant Editor)
- Editor Executive Producer Daniel Breheny
- Sound Designer Lawrence Kendrick
- Audio Producer Laura-Leigh Smith
- Music Producer Andy Oskwarek
- Service Executive Producer Sasha Bevko
- Service Producer Olya Kosenko
- Service 2nd AD Vadim Yuzba
Credits
powered by
- Agency TBWA Chiat Day/New York
- Production Company Reset
- Director Ian Pons Jewell
- Editor The Assembly Rooms
- Sound Design and Mix String and Tins
- Music KOM (Kay Oskwarek Music Company)
- Production Service Radioaktive Film
- DP Mauro Chiarello
- Managing Director Dave Morrison / (Managing Director)
- Executive Producer Deannie O'Neil
- Producer Jon Adams / (Producer)
- Production Manager Marketa Husecka
- Production Designer Robin Brown
- 1st Assistant Director James Dyer / (1st Assistant Director)
- Assistant Editor Andre Rodrigues / (Assistant Editor)
- Editor Executive Producer Daniel Breheny
- Sound Designer Lawrence Kendrick
- Audio Producer Laura-Leigh Smith
- Music Producer Andy Oskwarek
- Service Executive Producer Sasha Bevko
- Service Producer Olya Kosenko
- Service 2nd AD Vadim Yuzba
VR headsets; the wireless, affordable Oculus Quest in particular; give gamers the opportunity to immersively step into the world of the software.
However, conveying the 3D experience on a 2D screen isn't easy, particularly when trying to differentiate the experience from more traditional Nintendo PlayBoxes, so it takes the 'in your face' (literally) approach of First Steps to draw you in.
Shot in a first-person perspective, Reset director Ian Pons Jewell's exciting and frantic spot sees a fledgeling Vr-er embark on a madcap journey across numerous gaming titles - her confusion and eventual mastery being shared with the audience in an entrancing effect.
Credits
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Incorporating smart production design that diligently replicates the sources, the sheer scale of the spot is something to be marvelled, travelling from a galaxy far, far away, through a zombie apocalypse to a war-torn Normandy beach (in actuality a Kyiv hotspot with people sunbathing nearby).
Filled with clever elements that make IPJ's films such a joy to watch - such as the clever casting of twins to 'play' the left and right arms - cheeky cusses at 'old-school' consoles', and packed with easter eggs from the Quest's library of playthings, this dense and delirious commercial will have many hankering for the opportunity to don the futuristic goggles.
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