Interflora launches a flower fight on loneliness

In many ways, we live in lonely times. As the world is still battling the pandemic and enforcing social restrictions, research shows a rise in loneliness for several age groups. 

To fight this troubling development of mental health concerns, Danish flower delivery network Interflora has launched a new campaign in collaboration with three organizations focused on loneliness (Psykiatrifonden, Folkebevægelsen Mod Ensomhed, Børns Vilkår). For the campaign, Interflora has launched a gilded flower pin from which all benefits will be donated to the fight against loneliness.

The main spot of the campaign is a visual of flowers withering in a time-lapse, reminding us of the importance of taking care of each other. The shoot included more than 50 flowers and cameras rolled with timelapse shooting non-stop for seven weeks.