Indeed brings the table talk in latest spot

Indeed, known as the worlds number one matching and hiring platform, is bringing to life the brand's core belief that better work creates better lives, highlighting that Indeed is the place where people can achieve just that, by finding the perfect fit for work in which they aspire to do.

Earlier in the year, Indeed presented their latest brand vision The World Can Work Better, an impassioned and optimistic stand for progress towards better work for all. This new brand platform, created and developed in partnership with creative agency 72andSunny, targets job seekers and employers in the same campaign with a Hispanic audience in mind, an important growth audience for Indeed.

On the heels of its success, their latest spot, Table Talk, a Spanish language TV commercial, will air in the first half of Super Bowl LVIII on Spanish language network, Univision. The spot was created by tapping into the emotionality of a job seeker’s multigenerational family rallying around her in her own search for better work and speaks to the workforce as it moves them to see that the promise of better work awaits them on Indeed.

Indeed – Table Talk

Credits

Agency 72andSunny/Los Angeles
Production Company ProdCo
Director Ian Pons Jewell

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Credits

Agency 72andSunny/Los Angeles
Production Company ProdCo
Director Ian Pons Jewell
Executive Producer/Founding Partner Zico Judge
Producer Doochy Moult
DP Mauro Chiarello
Production Service Company Blur Studio
Head of Production Pablo Herraiz

Executive Producer Antonia Vlasto
Post Production, Color, VFX, Animation, Finishing Electric Theatre Collective/USA
Producer Oscar Wendt
Production Coordinator Emily Coyne
VFX Supervisor Giles Cheetham
Colorist Luke Morrison
Colorist Megan Lee
2D Lead Sarah Crux

CG Lead Dorianne Fibleuil
Editing The Den Editorial
Editor Pieter Viljoen
Executive Post Producer Jennifer Mersis
North America Producer Amanda Ornelas
Chief Creative Officer Matt Murphy
Executive Creative Director Zach Hilder
Creative Director Ashton Rose

Senior Designer Elizabeth Lay
Senior Copywriter Natalie Warther
Executive Producer Angelo Mazzamuto
Producer Shareef Achekzai
Executive Producer Katie Gaul
Group Brand Director Ryan Warner
Senior Writer Roberto Lastra
Senior Writer Michel Rothschild

Executive Creative Director Mikey Farr
Creative Director Kyla Elliott
Senior Writer Valeria Raimondi
Senior Writer Patrick van der Gronde
Senior Art Director Renee Lam
Senior Producer Julie Bourges
Senior Producer Karen Whitehouse
Producer Harley Weir

Europe Producer Lizzie Shook

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The commercial was developed by acclaimed director Ian Pons Jewell, featuring an authentically human scenario that touches on what better work looks like for job seekers and how Indeed’s features, like salary transparency, help them find it. In addition, Indeed will also have a pre-game unit on Univision, all in hopes to expand reach and drive consideration to be the brand of choice.

“The World Can Work Better is a message that the whole world needs to hear. Without a doubt, there is no better brand than Indeed to tell this story, and there’s no bigger stage than the Big Game to shout it to the world. We couldn't be prouder to play a part in this message and help connect people looking for better work with those offering it.” Ashton Rose, Creative Director at 72andSunny LA.

“We believe that a great job can lead to having a better life and that everyone should have that opportunity. Today’s job search process is more digital than ever and Indeed wants to be that career companion for everyone,” Carmen Graf, VP Global Marketing, Advertising, Media and Events at Indeed. “The Hispanic audience is important to Indeed and we are thrilled to run our Spanish language commercial in such an incredible game”, Carmen Graf, VP Global Marketing, Advertising, Media and Events at Indeed.