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Birth UK welcome Laure Atanasyan
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Atanasyan began her career in music videos and fashion shows. Her documentary series for Issey Miyake, opened her up to the world of fashion.
Director Laure Atanasyan captures emotive stories in a stunningly crafted world.
She effortlessly combines her clean contemporary style with an eye for fashion, a quirky sense of humour and playfulness, creating an intimate world within which she can reveal human stories.
Atanasyan combines narrative with fashion concepts creating breathtakingly fresh films for brands such as Dior, Isabel Marant, Boss and Lacoste. Her frames are uncluttered, her colour palette beautifully considered, her choice of cast always spot on.
“I have been following Laure for the past year and find her work incredibly refreshing, unexpectedly clean, uncluttered and utterly charming. There is a bravery to her framework that stands her apart. She has the rare ability, for a fashion director, to not take herself or her films too seriously, creating an inclusive and playful world which you automatically want to inhabit. Can’t wait to introduce Laure to the UK and start this exciting journey with her!” said Kate Elson, Managing Director Birth UK.
"The first time I spoke to the Birth team, I immediately connected with them. Birth’s incredible attention to craft, their unwavering support of talent, in both the commercials arena and their dedication to realising personal projects, instantly made me feel at home! I felt immediately that our journey would be inspiring, creative and impactful. I love their vision and am delighted to be part of such an exciting group of talent” adds Laure Atanasyan.
Atanasyan studied Image and Camera at Lycée Carnot in Cannes, before moving to Paris to work as a camera assistant on feature films.
Atanasyan began her career in music videos and fashion shows. Her documentary series for Issey Miyake, opened her up to the world of fashion. In parallel with her fashion activity, she continues to work on fiction projects.
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