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Immigrant signs Kai Kurve
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Immigrant signs Kai Kurve for representation in Amsterdam, Scandinavia and Brazil.
A mullet personified. Only less offensive. This is how Kai Kurve describes himself.
What’s that supposed to mean precisely? Well on the one hand sleek, to the point, classy AF. And on the other, well ... prone to adding a sprinkle of the bizarre or a twist of the farcical. Because films should look good, but that doesn’t mean they should take themselves too seriously, now does it?
There’s a clear common denominator in Kurve’s commercials. Beautiful. Visually bold. Crafted. But they’re also imaginative and playful and sometimes a bit silly in a way that is both endearing and entertaining. And there’s a good portion of comedic wit at play.
Formerly one half of the renowned directing duo Wolff & Lam, and coming from a background as a graphic designer and art director, his aesthetic sensibilities are readily apparent, as is his understanding for making ads that pack a punch.
This was apparent in his work for Lego last year, for example, which received accolades far and wide, for the new and rather enticing little retro fashioned world he created. Not to mention the widely award nominated body of work that has gone before, including campaigns for Huawei, Schweppes, Sky, Edeka, C&A and Universal Music.
Phie Hansen MD of Immigrant in Europe, talks about the signing “I think he’s got a bit of unique something something aesthetically, that I can’t quite put my finger on. I worked with him on the LEGO adult campaign, and to put it bluntly he just knows what he’s doing. He’s precise and has a clear idea of where he wants to land, and I think he has an incredible talent for striking a balance between humour and visual splendour, which I don’t see often. Plus! He’s good company. Pithy AF. So I’m quite chuffed he’s joined us and we’ll have the opportunity to make something else, splendid and fun”
Speaking for why he joined Immigrant, Kurve adds “I think these Immigrant people have the long end of the stick. They want to do good work. I can tell that is what is most important to them. Which is what is most important to me. And for myself as a director I want to work with people I trust, so even though the company is new I trust the people inside. So this is the why. To make some magic together.”
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