IKEA's whimsical wellbeing
In a dreamy, kaleidoscopic commercial, Mother London and Alaska use the rollicking RÖNNINGE, playful PLUFSIG, and healing HEMMAHOS to show how IKEA allows jollity to lighten a woman's day.
Credits
powered by- Agency Mother/London
- Production Company Iconoclast UK
- Director Alaska
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Credits
powered by- Agency Mother/London
- Production Company Iconoclast UK
- Director Alaska
![](https://d17mj1ha1c2g57.cloudfront.net/v1/3voG_6zNN3anLT2axAkYN7DonF0/1024x576%23/80/shotsmag/production/clips/ca835356-cfe7-4b94-85ca-6e4063b2e98a/ikea-hero.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency Mother/London
- Production Company Iconoclast UK
- Director Alaska
With the aftereffects of lockdown blues still looming and many people finding the work/life balance a little off-kilter, there's no better time to be reminded of the healing powers of play, as demonstrated in this gorgeous spot for IKEA.
Opening with a mum surrounded by half-drunk coffees, reminders, and an overwhelming amount of phone messages, Let Play Unwind Your Mind soon turns into a kaleidoscope of whimsy; featuring RÖNNINGE tables stretching to infinity, PLUFSIG carpets as far as the eye can see and a HEMMAHOS hopscotch mat as the perfect landing spot.
Engagingly bringing to life Mother London's lovely creative concept, Iconoclast director Alaska uses both in-camera and VFX trickery to create an Alice In Wonderland-esque trip that brilliantly demonstrates the reward found in fun.