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IKEA – Planet IKEA

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Humans are a diverse species, as demonstrated by the range of positions we settle into when it’s time for some shut-eye. This witty spot, created by B-Reel Films and directed by Torbjörn Martin through Åkestam Holst, focuses on various styles of snoozer, from the ‘spooner’ to the ‘skydiver’.

With a suitably soothing voiceover supplied by a David Attenborough sound-alike, Planet IKEA gently observes a series of humans at rest on a range of very comfy-looking IKEA mattresses. Nighty-night!

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