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IKEA’s satisfied sleepers
A restful new campaign by B-Reel Films spoofs nature documentary style to promote the Swedish-founded home goods company’s bedding range.
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Credits
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- Agency Akestam Holst NoA/Stockholm
- Production Company B-Reel Films/Europe
- Director Torbjorn Martin
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Credits
powered by
- Agency Akestam Holst NoA/Stockholm
- Production Company B-Reel Films/Europe
- Director Torbjorn Martin
- Post Production Gangsters
- Sound Design Tint
- Executive Producer Rikard Astrom
- Producer Kalle Wettre
- DP Tymoteusz Pieszka
- Editor Torbjorn Martin
- Editor Online Benjamin Brunegard
- Art Director Lisa Vaccino
- Art Director Jesper Holst
- Copywriter Mark Ardelius
- Producer Leila Widgren
Show full credits
Credits powered by
Credits
powered by
- Agency Akestam Holst NoA/Stockholm
- Production Company B-Reel Films/Europe
- Director Torbjorn Martin
- Post Production Gangsters
- Sound Design Tint
- Executive Producer Rikard Astrom
- Producer Kalle Wettre
- DP Tymoteusz Pieszka
- Editor Torbjorn Martin
- Editor Online Benjamin Brunegard
- Art Director Lisa Vaccino
- Art Director Jesper Holst
- Copywriter Mark Ardelius
- Producer Leila Widgren
Humans are a diverse species, as demonstrated by the range of positions we settle into when it’s time for some shut-eye. This witty spot, created by B-Reel Films and directed by Torbjörn Martin through Åkestam Holst, focuses on various styles of snoozer, from the ‘spooner’ to the ‘skydiver’.
With a suitably soothing voiceover supplied by a David Attenborough sound-alike, Planet IKEA gently observes a series of humans at rest on a range of very comfy-looking IKEA mattresses. Nighty-night!
