IKEA builds a path for Escape
Through dreamlike storytelling and an imposing score, Marek Partys creates a disturbing depiction of leaving an abusive relationship.
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Credits
powered by
- Agency TRIAD/Prague
- Production Company Bistro Films/Czech Republic
- Director Marek Partys
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Credits
powered by
- Agency TRIAD/Prague
- Production Company Bistro Films/Czech Republic
- Director Marek Partys
- Excecutive Producer Jirka Ptacek
- VFX RUR
- Sound Post Silencio FX
- DOP David Hofmann
- Sound Designer Jan Sleska
Credits
powered by
- Agency TRIAD/Prague
- Production Company Bistro Films/Czech Republic
- Director Marek Partys
- Excecutive Producer Jirka Ptacek
- VFX RUR
- Sound Post Silencio FX
- DOP David Hofmann
- Sound Designer Jan Sleska
In an impactful spot for IKEA's #forsafehome initiative, Bistro Films director Marek Partys visualises the barriers to leaving an abusive relationship in a sensitive yet powerful way.
Following our protagonist as she makes the decision to leave, Escape takes us not only through her house as she packs but also into her mind, bringing to life the doubts and worries that accompany such a decision in a vivid, dreamlike manner.
With a smart concept from TRIAD Prague and clear technical skill behind the camera, this important execution will certainly hit home for many.
