IGA’s benevolent beaver
A cantankerous woodland creature learns that food tastes better when it's shared with friends, in the Canadian grocery chain’s heartfelt festive fable.
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Credits
powered by
- Agency Sid Lee/MONTREAL
- Production Company Tonic DNA
- Director Kun Chang
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Credits
powered by
- Agency Sid Lee/MONTREAL
- Production Company Tonic DNA
- Director Kun Chang
- Executive Producer Stefanie Bitton
- Illustration/Designer David Remy Goldstyn
- Audio Post/Music Company Circonflex
- Composer Olivier Girard / (Composer)
- Senior Producer Frederique Parenteau
- Animation Supervisor Wiley Townsend
- Executive Creative Director Alex Bernier
- Creative Director Jonathan Lavoie
- Creative Director David Allard
- Creative Quentin Fachon
- Creative Francis Levesques
- Creative David Lambert
- Creative Julie Desrochers
- Creative Maxime Paiement
- Executive Producer Carolyne Goyette
- Producer Joannie Tellier
- Director Fabien Fulchiron
- 3D Supervisor Fabien Fulchiron
- Composer Francois-Pierre Lue
- Sound Designer/Audio Post Frederic Laurier
- Creative Simon Caspar
- Creative Director Simon Caspar
- Animation Supervisor Wiley Townsend
Credits
powered by
- Agency Sid Lee/MONTREAL
- Production Company Tonic DNA
- Director Kun Chang
- Executive Producer Stefanie Bitton
- Illustration/Designer David Remy Goldstyn
- Audio Post/Music Company Circonflex
- Composer Olivier Girard / (Composer)
- Senior Producer Frederique Parenteau
- Animation Supervisor Wiley Townsend
- Executive Creative Director Alex Bernier
- Creative Director Jonathan Lavoie
- Creative Director David Allard
- Creative Quentin Fachon
- Creative Francis Levesques
- Creative David Lambert
- Creative Julie Desrochers
- Creative Maxime Paiement
- Executive Producer Carolyne Goyette
- Producer Joannie Tellier
- Director Fabien Fulchiron
- 3D Supervisor Fabien Fulchiron
- Composer Francois-Pierre Lue
- Sound Designer/Audio Post Frederic Laurier
- Creative Simon Caspar
- Creative Director Simon Caspar
- Animation Supervisor Wiley Townsend
With the help of creative agency Sid Lee, Canadian supermarket chain IGA is takes us back to the true meaning of Christmas with this charmingly-animated seasonal spot.
Directed by Kun Chang through Tonic DNA, the spirit of sharing sits at the heart of this sweet story, which is told by a grandpa to granddaughters as they bake festive treats.
Transporting us to a wintery forest, the film follows a grumpy beaver who makes a yule log all for himself. However, when the whole hungry neighbourhood comes seeking a slice, he can’t help but share his secret lifetime supply, and in doing so learns a heartwarming lesson.
